Why SEO | Search Engine Optimization

Visibility and rankings…

Why SEO | Search Engine Optimization

One of the essential functions of SEO is increasing visibility, or making it easier for prospects to find you when they search for something you have to offer.

Visibility and your rankings are directly related. 

What is SEO?

Why SEO | Search Engine Optimization

Why SEO | Search Engine 

SEO, or “search engine optimization”, is the process of improving website visibility on search engines (think Google search) for products and services. Generally, SEO is in reference to your Google and Bing, Tik Tok, and other search engines. The more visible your pages are in search results, the more opportunity you have to attract attention and add new customers to your business.

Why is SEO important?

SEO is the basis of your online marketing ecosystem. One of the goals of SEO is to understand what your website users want, and then being able to deploy tactics that best serves those wants to your customers. SEO is helpful to be used across your website, social media, video platforms, and more. 

Every single day people conduct billions of website searches, often with a purchasers intent to find out more information to eventually buy a product or service. Just think about someone looking to buy a new car, or hire a local plumber– each search is a potential sale.

Search is often the first step for somebody to find out more information about a product or service, and then in-turn to make a purchase for the same. The greater your visibility and ranking in search optimization results, the greater your opportunity to boost up your bottom line. 

How does SEO work?

The big search engines like Google, Bing, Yahoo, Yandex, Tik Tok and Youtube all use bots to crawl their pages in search for information about web pages that it indexes to help deliver a searchers results.

Think of the bots like a librarian in a huge library sliding across the shelves on big ladders, and with each index being like the librarians arms selecting individual titles to match a book search request.

Our modern computer programs run algorithms to analyze each web page, index them taking in account hundreds of ranking factors, and deliver them as usable search results. Our librarian example counted on a singular librarian tasked with reading and knowing every book in the library to be able to make the excellent recommendations.

The algorithm uses math and machine learning to read clues, oftentimes helped greatly by your SEO strategy, to decipher which books or in your case ‘search results’ to deliver.

Paid SEO

Paid search, like FB ads can help you to advance to the top of certain platform search results.

Paid ads can get expensive very quickly, and in a world where he who can spend the most wins- a relevant ads strategy is often based upon the level of spend you can manage.

But organic results- or those results originating from original content that you or your brand create to share, can significantly boost your results. This is where SEO experts come in to help you grow your organic search rankings.

You may have heard about first page Google results as a benchmark? Well, that’s because most people only click on one of the top few results from the first page of Google search results.

SEO will help you grow.

If you would like our Pineapple House Media team help you grow your business with SEO, contact us here today.

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