Sun Day Red Personal Branding
Tiger Woods announces own brand with new logo
The Sun Day Red personal branding masterclass just put on by Tiger Woods will surely sway the culture to wake up to the importance of personal branding.
But first, let’s look at how we got here.
What is a personal brand?
When we say personal brand, we mean it be the consistent and recognized perception of a person as in relation to their place in the marketplace as well.
That persons overall image, capabilities, experiences, achievements, and all.
The personal brand is the defining of all the above plus how you move forward to promote that.
A strong personal brand can open up new pathways to building a healthy professional identity.
Brand jordan
You see, if you do a Google search for ‘brand Jordan’ it instantly provides you with Jordan.Nike.com.
Technically when you click it, the url is Nike.com/Jordan, but the big picture is Jordan – Nike.
I mean, they even left in the extra space.
It’s musical. It creates presence.
It clues us in to big things happening.
And it shows us they are on the same level.
Their stories forever intertwined.
But how did we get here?
How did this occur?
How did Michael Jordan end up with his name before the iconic Nike brand that he is synonymous with.
If you want to go deep, check out this video from Nacho Average Finds.
TL;DR now, if you just want to know now- it was Personal Branding.
Jordan Brand is both a signature shoe and athletic wear brand owned by the legendary basketball player Michael Jordan.
It all started in 1984, when an upstart phenom, Michael Jordan was wooed to Nike to wear his first signature model shoe, the Air Jordan.
Nike signed Michael to 5-year $2.5 million dollar deal to wear the signature shoes.
The deal – 3x larger than any National Basketball Association deal at the time, has been called “the greatest sports business deal in history“.
A bet that Nike was hoping to parlay into $3 million over the first three years.
Be Like Mike
By 1991, Gatorade tapped Jordan to star in the “Be Like Mike” campaign.
A commercial and slogan that went on to be one of the biggest all-time marketing moments.
When it came down to it, Michael was in a league of his own.
$126 million dollars in year one shoe sales was a testament to just what rarified air in which, ‘His Airness’ resides.
Which brings us to 1997, when Michael Jordan and Nike introduced Jordan Brand (originally ‘Brand Jordan’).
The brand which regularly releases new shoes and apparel, brought in $5.1 billion to Nike in 2022 alone.
By the way, in Jordan’s initial 1984 deal, he also accepted terms that brought him 25% royalties of all shoes sold with his likeness.
As you can see major dollars matched with a global awareness.
The film Air, does a great job of giving a glimpse of what that period was like for Jordan on his rise.
What all those extraordinary numbers amount to is equity.
By aligning himself with Nike, Jordan was able to receive royalties from each product sold that bore his likeness.
That simple move brought him from employed athlete, contracted to play a determined number of games in exchange for a salary- to an investor in a brand with skin in the game.
So not only is Michael Jordan the basketball player now massively earning, but he is also benefitting from a global distribution and awareness campaign based upon his unique talents.
This goes on to revolutionize the concept of athlete marketing.
Back to golf
Wasn’t this all about seeing red or something?
Yes, Sun Day Red, as in red the color synonymous with Tiger Woods after a fulfilling career in which he wore red in every professional tournament he played in.
Tiger’s accolades are so many to list, and if you’re reading this your interest is likely in the branding of things, and you surely realize just how the golfer has transcended his sport and become a luxury lifestyle fashion brand.
Btw, the billionaire athlete does have 82 official PGA Tour event wins, including 15 Major Championships.
So yeah- his brand is authentic to the person.
He’s bonafide.
What was done well
Sun Day Red hit the ground running with the hype.
SDR is what they’re calling it for short, and the brand is getting massive mentions on the platform X, and seems to be stirring quite a bit of uproar on message boards too.
A taylorMade deal
After 27 years with Nike, the same global sports brand that propelled Michael Jordan to being a household name, partnering with TaylorMade seems like an early win.
For the personal brand we included authenticity and expertise.
Here we have a perfect match in TaylorMade offering the umbrella to distribute Sun Day Red, as a wholly separate entity.
Tiger has played with TaylorMade golf clubs since 2017.
Sun Day Red will be headquartered in San Clemente, CA about 42 miles south of Tiger’s hometown Cypress, CA.
Will Tiger’s deal be worth more than Jordan’s?
Only time will tell.
But for Woods, who recently got to play in a tournament with his own son, this feels like coming home.
Sun Day Red and it’s tiger logo featuring 15 stripes, one for each of Tiger’s 15 Major Championships is going to be a personal brand to watch over the years and decades to come.
Click here, visit Sun Day Red.
Need help with your personal brand
Pineapple House Platforms creative agency personal branding services in San Antonio.
Email us at booking@pineapplehouseplatforms.com, or click here.
Turn to Pineapple House Platforms when looking for a San Antonio branding agency.
